Benchmarks

How you stack up against creators in your band, and what the top performers do differently.

Engagement rate

4.7%

Top 1%

Peer median 0.8%

Posting consistency

2.9 per week

Top 66%

Peer median 3.3 per week

Follower growth, year on year

+23.1%

Top 79%

Peer median +40.6%

Creators like you

Sorted by total engagement across the last 90 days.

Creator	Followers	Posts (90d)	Engagement rate	Follower growth	Top topic
James RaybouldYouBuilding AI tools, ex-LinkedIn SVP, Bain alum, HBS MBA, fractional advisor	22,716	38(2.9/wk)	4.7%	+23.1%	AI tools
Helena WrightCo-founder and CEO at Lumina, ex-Stripe COO	354,487	37(2.9/wk)	0.4%	+25.4%	Product leadership
Marcus HollowayGP at Holloway Ventures, prolific writer	290,221	41(3.2/wk)	0.4%	+11.4%	AI tools
Vera LangPresident at Ostrom AI, ex-Google VP	329,345	37(2.9/wk)	0.3%	+12.6%	AI tools
Rohan KapoorSenior Partner at Bain & Company, technology lead	315,492	49(3.8/wk)	0.3%	+23.2%	Bain and HBS
Alex KingstonPartner at BCG, technology practice	58,367	27(2.1/wk)	0.9%	+33.5%	Bain and HBS
Tomas LindgrenPartner at Index Ventures	37,273	47(3.7/wk)	1.4%	+43.8%	AI tools
Yara HassanHead of Content at LinkedIn	69,042	64(5/wk)	0.8%	+21%	LinkedIn observations
Klara HolmPrincipal at Sequoia Capital	91,474	37(2.9/wk)	0.5%	+42.5%	Marketing strategy
Hiroshi TanakaSenior Director at Microsoft, AI platform	82,532	50(3.9/wk)	0.5%	+19.9%	AI tools
Lauren BennettVP Marketing at Atlassian	51,101	44(3.4/wk)	0.8%	+17.6%	Marketing strategy
Naima MohamedSenior PM at OpenAI	86,613	27(2.1/wk)	0.5%	+32.4%	AI tools
Mira CohenVP Strategy at Salesforce	38,520	52(4/wk)	1.1%	+29.3%	Marketing strategy
Priya AnandVP Product at Stripe, ex-Square	42,764	20(1.6/wk)	0.9%	+32.7%	Product leadership
Nikhil MehtaHead of AI Product at Notion	17,973	54(4.2/wk)	1.1%	+27.2%	AI tools
Sofia MarshFounder and CEO at Loomscale	25,784	55(4.3/wk)	0.9%	+21.9%	Building with Claude
Esther LevyFounder at Beaconfold	22,141	44(3.4/wk)	1%	+40.6%	AI tools
Robert MitchellPartner at Andreessen Horowitz	28,975	42(3.3/wk)	0.7%	+44.6%	AI tools
Adrian StoneDirector of Product at Slack	20,933	23(1.8/wk)	1.2%	+52.4%	AI tools

Engagement rate by content type

Yours versus the peer median, by post type.

You
Peer median

What top performers did differently

Recommendations from your data, cross-referenced against the peer set.

Recommendation

Run another Sunday-afternoon live demo before the end of May

Three of the four highest-impression posts in the last 90 days went out between 14:00 and 17:00 California time on a Sunday. The 3 May video on the Claude analytics prototype is the latest example. The window is unusual on purpose: most operators are off-platform, the audience that does scroll is over-indexed on builders, and the algorithm has fewer competing posts to sort. Worth booking a second one for 24 May or 31 May before the pattern gets noticed.

Top 4 posts: % on Sunday afternoon75%
May 3 viral impressions6,738
Median Sunday-afternoon impressions2,840

Recommendation

Move newsletter cadence to fortnightly while sub-growth is hot

Newsletter subscribers grew by 14 in the last seven days alone (+16.7%). Article views ran up 19.4% on the same window. Both are strong relative to the prior month. The current monthly cadence is leaving demand on the table; fortnightly issues for the next two months would test whether the curve is genuine or one-off. Cost is real: writing time. Risk on the other side is heavier: the audience attention that exists now will be cheaper to convert than the same audience in three months.

Newsletter subs gained, last 7d+14 (+16.7%)
Article views, last 7d37 (+19.4%)
Current cadenceMonthly

Peer cross-reference

Newsletters are pulling weight at the top

Across your peer set the newsletter share of content runs at 4.8%, roughly -20.5% versus your current 6%. Cadence, not depth, looks like the differentiator.

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