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VideoBuilding with Claude3 May, 15:30

Two prompts, one tool definition, and a small eval set is enough to build something genuinely useful. Most teams overshoot on prompt complexity and undershoot on the harness around it.

TextAI tools23 Apr, 12:32

Watched a team rebuild their internal admin in two days using Claude plus a thin React shell. Not a finished product, but it cleared their entire backlog of tooling tickets. Boring tools, transformed.

DocumentBuilding with Claude22 Apr, 14:35

Claude finally clicked for me when I stopped treating it as a chatbot and started treating it as a senior engineer who joined the team this morning. Brief it well, give it tools, leave the room.

TextLive demos21 Apr, 10:50

Did a live demo at a conference yesterday with no script and no slides. Thirty minutes of building a real product on stage. Terrifying. Also the highest-engagement talk I have given in years.

TextBuilding with Claude19 Apr, 21:08

Shipped a Claude-powered LinkedIn analytics prototype this weekend. Real numbers, real charts, no toy data. The synthesis layer was the hard bit, not the UI.

TextProduct leadership16 Apr, 07:35

Stop reorganising the product team every 18 months. The people who actually build context lose it every time. Three reorgs in, you have an org that knows how to reorganise but not how to ship.

TextBuilding with Claude15 Apr, 12:21

Shipped a Claude-powered LinkedIn analytics prototype this weekend. Real numbers, real charts, no toy data. The synthesis layer was the hard bit, not the UI.

TextMarketing strategy14 Apr, 18:23

Stop writing case studies that read like procurement contracts. Nobody finishes them. Three sentences of context, one specific number, one quote. That is the entire format and it works.

TextBuilding with Claude12 Apr, 08:58

Claude finally clicked for me when I stopped treating it as a chatbot and started treating it as a senior engineer who joined the team this morning. Brief it well, give it tools, leave the room.

RepostBuilding with Claude9 Apr, 08:20

Strong write-up of the agent eval problem. Bookmark this if you ship anything LLM-shaped.

ImageBuilding with Claude8 Apr, 13:33

Two prompts, one tool definition, and a small eval set is enough to build something genuinely useful. Most teams overshoot on prompt complexity and undershoot on the harness around it.

TextAI tools7 Apr, 13:55

Watched a team rebuild their internal admin in two days using Claude plus a thin React shell. Not a finished product, but it cleared their entire backlog of tooling tickets. Boring tools, transformed.

RepostBuilding with Claude6 Apr, 17:15

Strong write-up of the agent eval problem. Bookmark this if you ship anything LLM-shaped.

RepostMarketing strategy5 Apr, 20:49

Strong write-up of the agent eval problem. Bookmark this if you ship anything LLM-shaped.

VideoAI tools2 Apr, 18:47

Spent the morning rewiring our analytics flow with Claude as the orchestrator. Three custom tools, one prompt cache, and an evals harness sitting underneath. The boring scaffolding is what makes the d...

VideoBuilding with Claude31 Mar, 20:18

Claude finally clicked for me when I stopped treating it as a chatbot and started treating it as a senior engineer who joined the team this morning. Brief it well, give it tools, leave the room.

TextLinkedIn observations29 Mar, 12:46

Posting on LinkedIn in 2026 is closer to writing a column than running a campaign. The accounts that grow are the ones with a recognisable voice repeated weekly for two years. There is no shortcut.

TextBuilding with Claude26 Mar, 17:16

Shipped a Claude-powered LinkedIn analytics prototype this weekend. Real numbers, real charts, no toy data. The synthesis layer was the hard bit, not the UI.

TextMarketing strategy25 Mar, 08:16

Stop writing case studies that read like procurement contracts. Nobody finishes them. Three sentences of context, one specific number, one quote. That is the entire format and it works.

TextMarketing strategy24 Mar, 12:06

Stop writing case studies that read like procurement contracts. Nobody finishes them. Three sentences of context, one specific number, one quote. That is the entire format and it works.

TextLive demos23 Mar, 08:01

Live demos beat slide decks every time. Even when they break. Especially when they break. The audience wants to see the work, not the polish.

NewsletterLive demos22 Mar, 10:07

Did a live demo at a conference yesterday with no script and no slides. Thirty minutes of building a real product on stage. Terrifying. Also the highest-engagement talk I have given in years.

TextBuilding with Claude19 Mar, 13:27

Two prompts, one tool definition, and a small eval set is enough to build something genuinely useful. Most teams overshoot on prompt complexity and undershoot on the harness around it.

TextProduct leadership13 Mar, 12:00

Hiring product leaders in 2026 is harder, not easier, despite the AI boom. The signal everyone is hunting for is whether the candidate can hold a coherent point of view under pressure.

VideoProduct leadership12 Mar, 08:09

The best PMs I have worked with in 25 years all share the same trait: they are uncomfortable with their own roadmaps. Confidence in product strategy is usually a tell that the work has stopped.

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